You may have seen in the news this week: It appears we may soon be looking to change the name on our bridal side of the store. Not to worry, nothing else will change, we remain the area's #1 place for Bridal, Prom, and Tuxes, and Merle Norman Cosmetics of course! Merle Norman will still be over the front door and we will keep you posted before any name change takes place for the bridal side.
Most of you know that The Biltmore Company who owns the Biltmore Estate filed suit against us for using the word “Biltmore” in our name Biltmore Bride Prom & Tux. Since there are so many 3rd party companies all around the Asheville area and throughout the country that have been using the name for over 90 years, we believed we had the same right to refer to our location when we started using Biltmore Bride Prom & Tux way back in 2014.
Frankly, we could not understand why The Biltmore Company picked on us as we are not direct competitors when there are so many third parties using Biltmore who do directly compete with them. After a year and a half, the case finally made it to court and each side presented the facts as they saw them. This was a very complex case and the jury was presented four days of technical evidence to consider. We appreciate their hard work.
In the end, after twelve hours of deliberation it appeared to be a tough call, but they did not find in our favor. We agree with so many of you that posted online and followed the case that feel the facts should have resulted in a different outcome. While we disagree with the verdict, we respect the jury’s decision.
Our attorneys, Russ Racine and Rebecca Crandall, did an excellent job presenting the facts and we thank them for their exceptionally high ethics and dedication to the truth.
Thank you to all our Customers, friends and neighbors who encouraged us and thought of us throughout this long trial. As a small local business, we look forward to serving our Brides and Customers each day while we begin considering the perfect new name.
Denise & David Knapp
Merle Norman of Asheville
River Ridge Market Place